One important lesson politicians can learn from Malaysia’s March 8 election is that candidates can’t rely on just traditional media like television, newspapers and radio to deliver their messages to voters. As more people get access to the Internet, often privately and conveniently in their own homes, they are using a lot of different news sources.

The Internet also is changing journalism. Anyone can start a blog, and posting items online – easily and anonymously – allows free expression without risking punishment or unwanted government attention. But anonymity can open the door to false or misleading postings by bloggers who don’t have to worry about personal repercussions when the truth comes out.

However, as a blog’s readership increases, so will the level of scrutiny. Inaccuracies are more likely to get noticed and called out. Much of a blog’s popularity relies not just on topics and political viewpoint but also on credibility, so a blogger has a vested interest in building and maintaining a credible platform for discussion. That interest keeps most bloggers honest with their readers.

Find out more about blogs and elections in “Malaysia’s Alternative Media Become Decisive Political Factor.”

Do you have any questions or comments about the growing importance of blogs in politics? Send them here.