Lynette Evans manages a climate Facebook community, which you can join at: www.facebook.com/conversationsclimate
The Sapling Project, an urban tree planting campaign started by two Mumbaikars is inspiring citizens across India to create more green spaces in their local communities and make a commitment to combat climate change one tree at a time. The movement is spreading quickly and gaining attention from the Indian press and the international community.

This web-based project uses social media platforms to organize tree distribution drives in cities around the country. Saplings are distributed to participants free of charge with one caveat: they must make a commitment to monitor and post updates on the growth and progress of their planted trees on a social media platform over the next two years.
On January 26, the Sapling Project organized tree distribution and planting activities in Mumbai, Bombay, Bangalore and Chennai. The project’s founders, Satish Vijaykumar and Ranjeet Walunj, spent the day delivering trees around Mumbai while friends and volunteers coordinated events at local gardens and schools. As citizens celebrated Republic Day, India’s day of independence, they also had something else to celebrate - a step toward a cleaner, greener India for future generations.
I spoke via e-mail with Satish Vijaykumar (one of the organization’s founders) and asked him a few questions about the project:
Q: What inspired you to start the Sapling Project?
A: “One day, I was at a restaurant and I realized that we normal citizens don’t have a cause that we are associated with or think is worth living for. Then I thought that I shall buy a few saplings and hand them out to people who cared for the environment. I called up my friend Ranjeet and shared the idea. He also bought the idea and suggested we go online and involve more people and that snowballed into The Sapling Project.”

The Sapling Project's organizers
Q: How do you use social media to spread your message?
A: “We have a Facebook group ‘the Sapling Project’ and we drive the traffic to our website (http://thesaplingproject.com) from our Twitter, Facebook and Orkut messages. Our website allows users to provide their details (demographics/contact details), which we use to organize the sapling distribution drive in their location.”
Q: How will the sapling project help the environment and combat climate change?
A: “We think that we have triggered a small movement across the nation where normal individuals can come together and collectively do good for the environment and society at large.”
Q: What do you hope people will learn from the experience of planting a tree and monitoring its growth?
A: “We are looking to inspire people to have ‘connection’ with the nature. When people are participating in the Sapling Project; they are actually making a commitment to take care of the sapling till it grows into a small tree.
It’s like growing your own child when you are taking care of the sapling. And in the process they are essentially providing better future to next generation.”
This tree planting campaign represents one of many grassroots green movements that are taking place around the globe. What grassroots green campaigns are you involved in?